I’m going to tell you the way i outsource my building links. Yes, I said outsource, but it’s perhaps not the kind of scary outsourcing that a majority of people are thinking about right now. This has nothing related to directory submissions, social bookmarks, blog comments, forums profiles, or any crap like this.
I’m managing a small SEO Company within australia, and until I could manage to transfer to an expensive office like SEOmoz and hire full time employees, I am going to have to make use of the opportunities the Internet offers, in cases like this outsourcers.
I’m going to tell you examples and screenshots of the entire process. From your initial search query, for the end-results (links galore!)
Step one, help them get the sites you want links from.
This really is a quote completely from the basecamp project that i have created for my link builders.
Below are a few things we require to bear in mind whenever we are looking for websites to request links from. I am going to add new observations to this list as we go. In case you have questions, just reply for this message down below.
Only use Google.com or perhaps the Google site for your country we are looking to get links from. For instance, whenever we want Australian sites, please use Google.com.au – It is because the outcome will be different from Google.com.ph Whenever we want links from only Australian sites, make use of the Internet search operator similar to this: inurl:.links.html keyword site:.com.au
Link pages on sites are generally called link,links,resources,partners,useful links, etc. To locate these utilize the Google search operator: inurl:.links.html keyword Besides .html, other popular extensions are: htm, xhtml, php, asp, aspx
It is a basic understanding and reference point for your link builders. When they have questions, they add comments to the basecamp thread, and that i will answer them, to enable them to always go back in and discover the way i desire them to find potential link partners.
Dependant upon the project we are concentrating on, I just compile a listing of 800 keywords in the Google Adwords tool. I trim it to around 50 keywords, that i desire them to use when searching for link pages. This may place them busy for weeks, because I allow them to go through the first couple of hundred SERPs of each query they make.
Some tools to speed things up for these people are the Multi-Link Firefox add-on, which automatically opens every result link in the new tab, along with the Raven toolbar, which can allow them to add link requests for the campaign by using a single click. It will let them know if your site was contacted before, of course, if we already have a link there or otherwise.
For us to keep up a stable rate of link requests daily, lots of our emails are templates. A few of the variables in the templates must be personalized for each and every link request, for example the page title, first name, their links page URL, our links page offer URL.
For instance, in the email header, we love to to work with the websites title: “About the Sydney Blue Widget site”. Or, we do A/B split testing, we use something such as: “A suggestion for the sydneybluewidget.com.au site” – whatever will make it seem more personalized. The templates have markings in the variable places, the location where the linkbuilders should change the details. This became finished with Notepad , however right now we’re employing a plugin we just recently discovered called “Canned Responses” for gmail. (learned that little gem using the SEER Interactive blog several weeks ago)
In cases like this, I’d offer them a web link on one of our web properties that is relevant to get a Sydney small enterprise. We’ve got lots of geographical and business niche topical pages on our exchange sites, and small businesses love getting links from all of these sites. Once they’re hooked on the thought of acquiring a link, we ask them to return the favor by linking from page XYX to our own client for the project.
This is where the quality link building services stops. They’ve found a prospect, they’ve emailed them an offer, they’ve added the request towards the Raven link manager and set up the machine to check if the website link goes live, and they’ve labeled the conversation as “followup” or “in progress” in gmail. So when I sign in, I could see exactly which emails must be actioned.
And this is what the present inbox seems like. I’ve cleaned it a little for client privacy reasons.
It seems like it’s time in my opinion to action a few of these emails, because there’s some people inside who definitely are delighted to supply the hyperlinks I requested. As you can tell there’s lots of responses, and so they continue to come in, which implies I have got to spend a couple of hours every day hustling over email for top level possible links for my clients.
This technique works very well to me, and because for that link builders its much more of a numbers game than whatever else, I have got had some exceptional links range from way we all do this. Not all links will likely be great links, however, many we get are exceptional.
Just last week I got a wonderful link on the homepage of a pagerank 6 .GOV site, with 50K backlinks, and my link is definitely the second link in the page, higher than the fold, followed, my keywords, which is the sole outbound link on the highly relevant site. All because of quick email template. The website link builders take an average of 3 dexlpky39 per email request, so that’s ~20 hourly / ~160 each day / ~800 weekly / ~3200 monthly. Having a response rate of ~5%, we’re placing about 160 links a month per link builder.
They get money $2 each hour, which happens to be actually beyond the normal wage within the Philippines, so they’re quite content with it. I believe it’s definitely worth it. Obviously the follow up can be your job, and you have to convince the website proprietors to have that link up, but isn’t how the fun part of link building?